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Campaign Strategy & DirectionFMCG•Eagle Schnapps (IDL)
Eagle Schnapps #SayAPrayer Campaign
Transforming a legacy prayer drink into an active national digital conversation through social-first storytelling.
The Challenge
The Problem We Addressed
Needed to convert decades of offline recognition into genuine digital relevance and engagement with modern audiences.
Strategic Approach
Our Creative Solution
Developed #SayAPrayer, connecting prayer culture with street interviews, motion graphics, and video storytelling.
Verified Business Impact
+3,200% Engagement • 7M+ Impressions • 980K+ Views
Key Deliverables
- #SayAPrayer Campaign Strategy
- Creative Direction & Film Production
- Street Interviews & Video Stories
- Motion Graphics Suite
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